SERENE BLÜ
Focus: Massage and spa, located in malls and casinos
Project: Corporate identity change. Renamed entity (was Natural Health Centers) to Serene Blü and created tagline (acronym for Blü, Body, Luxury, Utopia). Created brand to be upscale and trendy, it was also important the name would stand out among the visual clutter in a retail environment.

FREESTEP
Focus: Dance events for adults. Dance style brought from England, launched in Philadelphia
Project: Named entity (FreeStep) – since movements are based on hand and arm locations and movements, not feet. Created brand to show dance, movement and fun. Also created all launch materials, support collateral, print ads, website and public relations efforts.

GLENEAYRE EQUESTRIAN
Focus: Non–profit organization that helps youths solve and overcome a magnitude of challenges by matching them with horses and corresponding responsibility
Project: Identity development of a recognizable mark that will be memorable and clearly communicate the focus of the organization.

BACK TO TOP >

CASBAR GOURMET MEALS
Focus: Gourmet take–out food
Project: Corporate identity development. Logo was designed to reflect the discriminating taste of CasBar’s upscale clientele. Also created all launch, direct mail, signage, packaging, website and public relations efforts.

BACK TO TOP >

Marlin Leasing Corporation
Focus: National leasing company
Project: Corporate identity change. Recreate corporate identity to raise industry presence and offer better flexibility when applied to multiple medias. Set standards to be applied to all corporate communications.

BACK TO TOP >

GAIA SPA THERAPY
Focus: High–end spa with female clientele
Project: Named spa [Gaia Spa Therapy] and created the tagline – “bringing the best of the world to you”. Gaia is the goddess of the earth – the name symbolizes the worldly, unique spa treatments that are offered. Gaia’s owner has blended the many techniques she learned from living and traveling around the world.

BACK TO TOP >

DESIGN SOLUTIONS
Focus: Custom storage solutions
Project: Corporate identity development. Logo graphically represents an organized space and utilizes sophisticated colors and typefaces to reflect upscale product line.

BACK TO TOP >

YMCA CAMP OCKANICKON
Focus: Summer camp and year round facilities and programs for children, adults, groups, corporations, and the community
Project: Identity development of main camp logo and individual camp logos to promote unity yet distinguish each camp.

BACK TO TOP >

JOHN KEENAN CONSTRUCTION
Focus: Home remodeling and construction company, primarily residential market
Project: Identity development. Chose burnt orange color to differentiate brand from others in the industry. The color is unexpected, and highly effective on outdoor signage. The graphic celebrates the owner’s Irish heritage with a Celtic–like–symbol that is actually houses.

BACK TO TOP >

SUSTAINACORP, INC.
Focus: Sustainable energy company
Project: Identity development of a mark that would indicate the company provides green, renewable wind energy.

BACK TO TOP >